Kulture

Designer

Fadrian Goeltom

Role

Art Direction

Date

Jan 2016

Kulture is a Clothing & Apparel brand with various range of products and designs inspired by groups of interests / communities.

We were commissioned to develop and execute it’s branding strategy which include eCommerce website, mobile Apps, digital marketing, and promotional tools. It’s site offer feat such as the Product Personalization (Custom Order), and article segment called Latar as a part of it’s sales funneling strategy.

The most intriguing part of it as a brand is their designs which is mainly inspired by many popular and or nostalgic culture which people can relate to such as pop culture, sporting, music, religion, gaming, and so many more implemented onto various types of medium.

 

Mobile Apps

The mobile apps which will be released to Google playStore & iStore consists of feat such as :

Main Category

Main Features

Complimentary Features

Home, Products, Categories,

Custom Order, Student discount

Track shipping

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